You’ll shoot your eye out kid
No Christmas in the McDermott household feels complete without watching Jean Parker Shepard’s A Christmas Story. We all know the dialogue by heart, but it never seems stale — great stories well told are timeless.
This year, like Ralphie, I harbored a secret Christmas wish. Not for a Red Rider, 200 shot, Range Model Air Rifle (with a compass in the stock), but for something much more elusive — a gift that could neither be given by a loved one nor delivered by a benevolent Santa. I wanted a readership for my first book.
I thought long and hard before I self-published Deadly Straits last summer. Though the prejudice against self-publishing is melting away as authors deliver quality self-published books, it’s still there in literary circles. As little as six months ago, you didn’t have to look very far to find assertions that self-published authors weren’t “real writers,” or that self-publishing would destroy any chance I had of getting a “real” (i.e. traditional) publishing deal. “You’ll shoot your eye out, kid” adult version.
I shook off the self-doubt, swallowed my fears, and put the book out there, not really knowing what to expect. I had no real sales targets, but instead concentrated on reviews. I distributed review copies widely, hoping for 50 reviews on Amazon prior to Christmas. As Summer moved into Fall, and Christmas approached, good reviews began to mount up, and I hit the magic number 50 on December 21st, my Mom’s birthday. I wish she’d been alive to share that milestone.
Good reviews drove sales, and on Christmas Day, as December sales moved toward the 3,000 mark, I realized that I’d cleared enough money to cover all my development costs — editing, cover design, website development, production, everything. Over 4,500 folks had plunked down hard-earned money to buy something I wrote, and a small but growing number were kind enough to send me nice emails. I was in the black with a growing readership, so apparently I hadn’t shot my eye out after all.
As I sit here on New Year’s Day, it’s a bit like a second Thanksgiving. The family is all well and happy, and 2011 brought fulfillment of a very old dream. I’m thankful to a lot of folks, most of all my wife Andrea, who read every word of every revision (all 13 of them), even the horrible first versions that were 1,100 pages long. I’ll add to that list the numerous beta readers who read and commented. There are far too many to list individually, but you know who you are and know you have my thanks.
I’m grateful also to the following publishing professionals that helped me along the way. Peter Gelfan of The Editorial Department diplomatically pointed out that my ‘final, final draft,’ was still far short of the mark, and showed me how to fix it. If a picture is nominally worth a thousand words, then Jeroen ten Berge’s cover designs are encyclopedic — his wonderful cover for Deadly Straits conveys the feel of the story far better than any blurb I could write. Neal Hock provided much early encouragement, and the final manuscript benefited greatly from his eagle-eyed proofreading, just as the ebook versions benefited from Guido Henkel’s wonderful formatting. On the support front, MaAnna Stephenson of BlogAid designed my website at a price so reasonable I thought it was a billing error.
Established authors also gave help and encouragement. Scott Nicholson, L.C. Fiore, Michael Wallace, Barbara Elsborg, and Debbie Henson were all more than generous with their time and support. New authors (and new friends) Stephen England and Brenda Wallace also were generous in both their support and sharing resources.
Last, but far from least, I’m thankful to those folks that took the chance on an unknown author, and who continue to recommend Deadly Straits to friends and family.
Despite the state of the world, 2011 was (all things considered), a very good year in the McDermott household — full of new challenges, some successes, and new friends. I hope it held some blessings for you as well, and that the coming year holds even more.
In fact, reflecting on it all, it makes me want to burst into song. Click the play button below and sing along!



We love A Christmas Story, too, Bob. Tonight we enjoyed watching the classic Ferris Bueller’s Day Off. I’m so glad you had the courage to jump in there and achieve your dreams. Success couldn’t happen to a nicer person and I have a feeling that 2012 will be even bigger for you. Thank you for your kind words. Happy New Year!
Brenda, you’re most welcome, and a Happy and Prosperous 2012 to you as well.
Just finished your book Deadly Strait and really enjoyed it.
Please add me to your email list to alert me when your new book, Deadly Coast, is available.
tu,
Cliff
Cliff,
Many thanks. I’ll add you to the notification list.
Sincerely,
Bob
Happy New Year, Bob. I have to admit I’ve never seen A Christmas Story – it must be one of those American things! I must keep an eye out next year.
Congratulations on your success, Bob! You’ve done really well. I wish I’d sold as many of my suspense story. I wish I had that many reviews!!! You worked hard for it and you deserve it!
Hi Barb, and thanks for the message and kind words. Yes, I think Christmas Story resonates particularly well with us American baby boomers, but do watch it if you get a chance. It’s one of the all time great ‘coming of age’ stories which, by the way, was greatly enhanced by narration by the original author. Ironically, the movie is much more well-known (at least here in the US) than the author. I think most Americans have watched or at least heard of the movie, but I doubt one in 10,000 know it was written and narrated by Jean Parker Shepard. Shepard died in 1999.
I love that movie, and thanks for the mention. It is great to see your success and I hope 2012 brings you even bigger success.
Thanks Michael, and continued success to you as well.
Happy to have been of encouragement, Bob! Continued good luck for the New Year.
Thanks Stephen, and continued success with Pandora’s Grave.
I’m proud to have been involved in your publishing journey, Bob. I hope the book’s readership continues to grow in the new year.
Happy New Year!
-Neal
Thanks Neal, and I hope you’re keeping a place on your proofreading calendar for Deadly Coast!
I hope that the New Year brings you even more exposure, more sales and more success Bob. I had time over the holiday season to read several e-books and your’s was the best by far. Looking forward to the release of Deadly Coast later this year. Happy New Year to you and your family.
Tom. Thanks for the kind words and the ongoing support. A safe and happy 2012 to you and yours.
Bob, thanks for sharing your story and have a rocking 2012!
Scott, thanks and same to you!
Well I guess the fact that you have kept me up all night is evidence enough of your skill at writing a cracking good story. Well done and thanks. I lap up this sort of thing! Hurry up and write the next one! Regards
Dear Simon,
Sorry for your loss of sleep but I do hope the entertainment was fair compensation. FYI, I’m hard at work on a sequel, working title Deadly Coast, wherein Dugan and company take on the Somali pirate scourge. I hope to have it out sometime this summer.
Cheers,
Bob
Speaking of movies … Deadly Straits would make an awesome movie! Christmas Story is a tradition in my household too. Can’t wait for Deadly Coast – best news I’ve heard all day!
“Deadly Straits would make an awesome movie!”
Lynn. I think so too, but I’m probably not objective. Know any directors?
Thank you for Deadly Straits, I now have another favourite author to follow. Wonderful! Looking forward to Dugan’s next adventure.
Dear Sally,
Thanks for the kind words. I have a sequel titles Deadly Coast coming out this summer (I suppose that would be winter for you in Australia). I’ve added you to my email notification list for Deadly Coast.
Mr. McDermott. I had to write my first review ever at Amazon for your exceptional first novel. I’ve been retired for a few years, and have spent many delightful days reading all those things I never had time for before. Old authors still get my attention, but I look forward to your next novel soon. It’s a shame that the publishing companies would not recoginze your abilities. That has changed.
Thanks Old Sarge,
The sequel Deadly Coast should be out this summer and I’ve taken the liberty of adding you to the email notification list.
I read aloud to my husband and his preference is spy, military, espionage, etc. We took a chance on your book since we have read all of Clancey’s and Cussler’s books to date. What a geat read!! We both enjoyed your writing and the story and characters were completely believable. Good to the last word. The only problem (and it is not your problem) was all of the names of the characters…it was a little hard as I was reading outloud to keep them all straight and how to pronounce them. People don’t name their kids Dick, Jane and Sally anymore and we didn’t read books about Russia, Iran and China 50 years ago.
Thank you for the great read…we await your next ebook. “You done good!”
Dear Maxci,
Thanks for the kind words and also for your great review I just saw on Amazon. I really appreciate it. I do have a sequel in the works, due out this summer. I’ve added you to my email notification list, so you’ll know when it comes out.
Bob,
I see from shipsnotalgia.com today that you are close to publication of your next book “Deadly Coast”. Please give us a heads-up when it becomes available.
Kind regards,
Chris
Chris,
Done. Thanks for the interest.
Bob